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Radio [itvt] - "TV Is Not Dead, It's Having Babies!" - A Keynote at TVOT NYC15

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Tracy Swedlow

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(Note: Our next TV of Tomorrow Show event, TVOT SF 2016, will take place June 7th-8th--purchase your Early-Bird tickets here.)

 

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote, "TV Is Not Dead, It's Having Babies," which was delivered by Rick Mandler, VP of Strategy and Digital Media Sales at ABC Television Network Sales. The keynote was described in the show brochure as follows:

"This phrase, author unknown, has been making the rounds since the summer, and it couldn't be more true. The demise of TV has been greatly exaggerated. While live viewing of non-sports content is certainly declining, on-demand viewing, especially of scripted entertainment content, has seen dramatic increases. Premium publishers have aggressively courted the on-demand viewer, making their content available on myriad new platforms. This talk will focus, using research developed by ABC, on the dimensions and impact of the new multiplatform ecosystem, and how the conventional wisdom that TV is in decline is dependent on an overly narrow definition of what TV is in today's world."

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