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Social-TV company, ConnecTV, recently announced the launch of a new, free mobile app that "allows users to clip their favorite six-second moment, add an on-screen comment, and share with their friends across Twitter, Facebook, email and more, all while watching TV in real time." In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, ConnecTV co-founder and CEO, Ian Aaron, explains the strategy behind the new app and outlines the company's plans for the future.
(Note: [itvt]'s East Coast TV of Tomorrow Show, TVOT NYC 2013, takes place December 11th in New York City. For more information on the show, click here; for a partial list of speakers, click here; and to purchase your tickets, click here.)
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It's good to talk.