Radio [itvt]: TVOTNYC2012-2ndScreen Content

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Tracy Swedlow

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"Second-Screen Content: Have We Created a Monster?" at TVOT NYC Intensive 2012

"With new second-screen providers and apps coming online seemingly almost every day, the need for unique and original second-screen content is growing exponentially: Most second-screen providers are enhancing over 100 television channels, and they need to provide some kind of complementary content for each and every program. That literally means that they must generate more than 2,400 hours of content each day, every day--and that's only for one provider!

This session--moderated by [itvt] columnist Rick Howe, the iTV Doctor--will explore the process of creating unique second-screen content, and examine the issues to which this new form of content gives rise. Among other issues, panelists will attempt to ascertain whether anybody can actually measure who is using second-screen content; explore whether there is a business model that can support the second-screen content business as currently defined; examine the ways in which the rise of second-screen content presents risks and challenges for programmers and advertisers; and attempt to forecast whether and how the second-screen content business needs to adapt in order to survive."
  • Kevin Arrix, Chief Revenue Officer, Viggle
  • David Cohn, Head of TV Partnerships, Shazam
  • Meghann Sills Elrhoul, VP of Client Services and Analytics, Trendrr
  • Rick Howe, The iTV Doctor (moderator)
  • Anthony Rose, CTO, zeebox
  • Ashley Swartz, Principal, Furious Minds
  • Larry Taymor, CEO, ExMachina (US)
The TV of Tomorrow Show 2013 will take place in San Francisco on June 25th and 26th. Tickets are available for purchase here.)

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