Showtime's SVP-GM Rob Hayes on YouTube Californication-Dexter ITV Games

In this episode of Radio [i]tvt, we speak with Robert Hayes, Senior Vice President, general manager of digital media at Showtime Networks and Andre Sala, who is behind the YouTube annotations projects. We discuss the launch of 2 applications on YouTube - one for their popular series with David Duchovny called Californication and the other for the Michael C. Hall vehicle, Dexter, in which they've created interactive games by manipulating YouTube's annotations platform and doing a great job in the process. Rob also speaks about some of their other digital initiatives and why Showtime puts so much priority on delivering interactive television experiences on all platforms. Read our daily news on ITV at http://itvt.com and get info about our upcoming TV of Tomorrow Show conference March 3-4 in San Francisco.