Cathy Hetzel President of Rentraks Advanced Media Information division - VOD Tracking 4/17/2008

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EPISODE NOTES

Host Name:	Tracy Swedlow
Show Name:	Cathy Hetzel, President of Rentrak's Advanced Media Information division - VOD Tracking
Date / Length:	4/17/2008 5:00 PM UTC - 1 hr
Description: h:11270 s:182137	Hetzel will discuss the company's OnDemand Essentials offering--a Web-based ASP service which measures and reports anonymous, aggregate VOD usage data, such as viewership volumes and trends, and which is intended to provide customizable reports designed to help better understand viewers' VOD content preferences (note: according to Rentrak, the service processes daily data from 45 million set-top boxes. Tracy Swedlow, host. www.itvt.com expand

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Cathy Hetzel, President of Rentrak's Advanced Media Information division - VOD Tracking