Tracy Swedlow

The TV of Tomorrow Show with Tracy Swedlow

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Founded in 1998 by Tracy Swedlow, InteractiveTV Today [itvt] - http://www.itvt.com - is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, networked, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business. Our readership is mostly made up of executives (30,000 to 60,000) in over 150 countries. We also provide live events and an industry resource portal on the Web (new site coming soon). Welcome to our Talk Radio show, which will showcase a number of these executives live on air in dialog with [itvt] founder and editor-in-chief, Tracy Swedlow. Contact: swedlow@itvt.com

On-Demand Episodes

Based in California, Hilary Perchard, VP of business development at Sky, is in charge of that company's efforts to invest in and build partnerships with US start-ups. In this recorded interview with [itvt]'s Tracy Swedlow, he discusses... more

Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying... more

Interview: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior AT&T AdWorks recently announced a partnership with comScore that will allow it to measure... more

[itvt] is pleased to present video and audio recordings of the TVOT 2014 presentation by Ross Hoffman, Director of Brand Strategy at Twitter. The presentation was described in the show brochure as follows: "In this keynote... more

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