How Social Marketing is the “Online Word of Mouth”.

We live in an on demand, instant information culture. When internet users are on the hunt for information about their next destination they go to travel sites that are advertised. The user looks at these websites to find the best hotel, best trip planner to the best deal. Some are finding out that they are way to commercial and you will not necessarily get the best deal. Now, those who are reporting their personal experience through social marketing it is of the same value as "Word of Mouth Advertising". Any marketing agent will tell you that the best golden form of advertising is word-of-mouth. So we are going to share with you some wonderful insight of what our guests Jerri Stephenson and Kristina Wegscheider founders of Do It While You Are Young: A Girl's Guide to Travel, Study, Work and Volunteer Abroad how social marketing has led them to travelers to share their experience on www.diwyy.com/ and to publish a book.