Ted Rubin on social media, marketing and branding

Isobella chats with marketing innovator and social media guru Ted Rubin about how brands of all sizes are marketing through social media. Ted led the online success of e.l.f cosmetics and has held the roles of the CEO or Chief Marketing Officer for many brands and companies; he is now a member of The Opensky Board of Advisors (http://ShopOpenSky.com). From beauty brands, to online shoe retailers, to Mommy bloggers, Ted will share how having an online personality can help the growth and success of a brand’s marketing strategy. Isobella is also holding a beauty contest on her blog to win e.l.f cosmetics products throughout the week. (http://petitemodelingtips.blogspot.com)