IQPC Podcast with Philip Wickenden (GE Money)

IQPC podcast with Chris Archer for Customer Analytics 2009. In this podcast Chris talks with Vice President - CRM, Philip Wickenden (GE Money). Philip will present at this years conference on utilising Customer Analytics and CRM capabilities to support business strategies through the changing environment - Highlighting the increased importance of the CRM in acheiving marketing and company wide objectives - Implementing strategies that minimise the degree that the economic recession will impact business outcomes - New customer analytic KPI's: The new applications and limitations of customer analytics in an economic recession. Join IQPC when we talk 'Customer Analytics' with Philip Wickenden. "Seeing how others approach the different problems (within customer analytics) often gives me a fresh perspective on the potential of customer analytics"