IQPC Podcast with Jamey Maki - Golfsmith International USA

Welcome to this podcast interview with Jamey Maki, Director of Online Marketing and Analytics - Golfsmith International USA. Jamey is keynote speaker at IQPC Australia's e-Retailing 2010: Harnessing the Power of the Internet for Customer Acquisition and Competitive Advantage. His speaker session: The world of social media has exploded in the past 12 months. From Facebook and Twitter to onsite user generated content, the face of etailing and online marketing has changed forever. This session will cover the strategies and metrics behind leveraging user generated content and social media to drive incremental sales, influence the shopper and build your brand. In addition, case studies and results will be presented from some of the top online brands in the US. This session will cover: • The current state of the industry and key statistics on social media • How to develop your social media strategy • Developing onsite user generated content (Ratings & Reviews and Question & Answer) • Real world examples from Facebook and Twitter that drive online interaction and sales • Evaluating the future of social media. In this interview we also explore how the world of online retail has responded throughout the global economic crisis, and the challenge of moving customers from retail to online. Listen LIVE, visit http://www.e-retailing.com.au, or call Will, Taner, or Nigel at IQPC on +61 2 9229 1000.