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I often hear marketing professionals in my industry bantering about the terms Branding, Marketing and Advertising. The same is true of the terms, campaign, strategic and tactical. In many cases seasoned professional use the terms interchangeable as if they all mean the exact same thing. In fact these six terms are often misused, confused or worse, associated with unscrupulous means of conning people out of their money. In this article we will explore the meaning and use of these six often misused marketing terms. We will look to see if they overlap, provide concrete examples and we will provide as clear a distinction between the six terms wherever possible. So get ready to wipe away the myths and misunderstanding these terms often carry. This episode will help you can better understand marketing your business.
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This program will be featuring my white paper titled Tutorial Resources. We will be highlighting the latest and greatest resources covering the tutorial resources including search engines, subject directories, guides and tracers - literally everything TUTORIAL!!! We will also discussing my latest freely available Awareness Watch Newsletter V13N2 February 2015 and my freely available February 2015 Zillman Column. You may call in to ask your questions at (718)508-9839. The show is live and thirty minutes in length starting at 2:00pm EST on Saturday, February 21, 2015 and then archived for easy review and access. Listen, Call and Enjoy!!
It's no surprise that social media is a dynamic place and what's hot today could not be counted to work as effectively after 2 years. So as experts are predicting major changes in the social media marketing scene for 2015, we went ahead and created our own summarized version on stuff that they agreed will work:
Don't just focus on getting a huge following. Businesses online are totally used to the idea that building a massive audience on every social media platform is the primary factor in keeping an online presence that works. After all, sharing organic posts to a huge audience is the logical way to reach your target market right?
Well, not really. Feeds of social media platforms get crowded as more and more brands jump in so competing for users' attention is very difficult. Add to that the recent changes in social site's algorithms which decide what content users will get to see and it gets more difficult for you.
I think it's fair to say that your online success depends largely on your ability to create engaging content and spread it quickly (then keep it alive as much as possible). Considering that, maybe try your hand on ads being offered by the top social platforms and decide if you'd want to do that alongside your organic posts.
Creative content is still king. It's been said time and again that boring content and in-your-face promotional posts do not work -- that's still true today. This is something that's probably not going to change because user interaction largely depends on how interesting your posts are. Also, you'll drop from a feed if the social media platform decides your content is crappy so there's the added pressure to maintain quality.
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