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  • Business Intelligence and Competitive Intelligence Resources

    in Internet

    This program will be featuring my Subject Tracer™ titled Business Intelligence and Competitive Intelligence Resources. We will be highlighting the latest and greatest BI and CI sources covering search engines, subject directories, articles, guides and tracers - literally everything needed on the World Wide Web for BUSINESS INTELLIGENCE and COMPETITIVE INTELLIGENCE!!! We will also discussing my latest freely available Awareness Watch Newsletter V13N6 June 2015 featuring two reports: Financial Sources for the Family Office and Crowd Funding Resources 2015; and my freely available June 2015 Zillman Column highlighting Resources for Extracting Information from the World Wide Web. You may call in to ask your questions at (718)508-9839. The show is live and thirty minutes in length starting at 2:00pm EST on Saturday, June 20, 2015 and then archived for easy review and access. Listen, Call and Enjoy!!  

  • The advent of video ads on social media

    in Internet

    Social media platforms, led by Facebook, are noticeably going all out in their attempt to encourage brands to pay for online video ads. And with the number of people now using devices on a regular basis, they might just convince marketers it is worth their while.
    "These companies went from just talking about or lightly testing video to deploying it in a pretty big way. There's kind of a perfect storm now of consumer behavior, technology, development and content availability," said a research analyst at eMarketer.
    The audience is obviously there and they're willingly spending much time online. In fact, it is so evident that marketers are now taking the platform seriously. What's more, these social media companies are capable of targeting certain demographics that advertisers prefer because of the trove of user data they are sitting on.
    Drawn by the ever-increasing numbers of social media users, brands are now looking to spend around USD 8 billion for video ads for this year alone. Facebook is the prime choice for video ads, especially if the target user segments are those who are on mobile. Twitter and YouTube are also perfect platforms for marketing big events.
    Video ads online cost almost as much as some television ads -- but that's not to say that TV is suddenly not going to matter. Television advertising is still going to be a critical point for any marketer; it's just that they are now paying equal attention online to keep up with its phenomenal growth.
    For marketers, it is recommended to try different types of tone for the video to be sure that it catches users' attention and help them retain the information. Creative and humorous clips tailored for your brand are going to hit when done well.

  • Journalism Resources

    in Internet

    This program will be featuring my Subject Tracer™ titled Journalism Resources. We will be highlighting the latest and greatest journalism sources covering search engines, subject directories, articles, guides and tracers - literally everything needed on the World Wide Web for JOURNALISM!!! We will also discussing my latest freely available Awareness Watch Newsletter V13N6 June 2015 featuring two reports: Financial Sources for the Family Office and Crowd Funding Resources 2015; and my freely available June 2015 Zillman Column highlighting Resources for Extracting Information from the World Wide Web. You may call in to ask your questions at (718)508-9839. The show is live and thirty minutes in length starting at 2:00pm EST on Saturday, June 27, 2015 and then archived for easy review and access. Listen, Call and Enjoy!!