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  • Statistics Resources and Big Data

    in Internet

    This program will be featuring my white paper titled Statistics Resources and Big Data. We will be highlighting the latest and greatest resources covering statistics and big data including search engines, subject directories, articles, guides and tracers - literally everything needed for STATISTICS and BIG DATA !!! We will also discussing my latest freely available Awareness Watch Newsletter V13N4 April 2015 and my freely available April 2015 Zillman Column. You may call in to ask your questions at (718)508-9839. The show is live and thirty minutes in length starting at 2:00pm EST on Saturday, April 11, 2015 and then archived for easy review and access. Listen, Call and Enjoy!!

  • Unwritten rules of social media (Part 1)

    in Internet

    Back when social media is still on its early stage, users -- marketers included -- are operating largely based on intuition and common sense. But as the online population grew exponentially, so did the need for more definite rules, if only to maintain some semblance of order. The thing is, the so-called "rules" are ever-changing so it makes sense that they are mostly unwritten.
    But if that's the case, then what are we to do as marketers who are trying to maximize the social media platforms to connect to our target market? We adapt.
    And since we at LGO are feeling extra generous, we thought we'd with you what we've learned so far. After much research, observation and a bit of trial and error, we have come up with five rules that are generally applicable across different social media platforms (for now):
    Update daily. As much as possible, post several times within the day. However, this takes a lot of sensible discretion for you do not want to flood anyone's timeline (a sure fire way to get unfollowed). A good strategy would be to allow for an interval of a couple of hours before you post another update.
     
    Be responsive. When users comment or engage you in a conversation, you'll be in their good graces if you can reply within an hour. Remember, these people are already used to "instant" stuff so they'll be expecting you to be online round the clock, ready to answer them.
    Don't be too hashtag-happy. Two hashtags in a tweet are okay but anything more than that borders on annoying. For one, it's an eyesore; for another, you'll hardly have space left for the message itself. Keep your hashtags at a maximum of three per post and you'll be fine. (Note: This rule does not seem to apply to Instagram where hashtags are being generously used in place of a proper caption.)
     

  • Startup Resources for the Entrepreneur

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    This program will be featuring my white paper titled Startup Resources for the Entrepreneur. We will be highlighting the latest and greatest resources covering entrepreneurial startup resources including search engines, subject directories, articles, guides and tracers - literally everything needed for STARTUP RESOURCES !!! We will also discussing my latest freely available Awareness Watch Newsletter V13N4 April 2015 and my freely available April 2015 Zillman Column. You may call in to ask your questions at (718)508-9839. The show is live and thirty minutes in length starting at 2:00pm EST on Saturday, April 18, 2015 and then archived for easy review and access. Listen, Call and Enjoy!!

  • Data Mining Resources

    in Internet

    This program will be featuring my Subject Tracer™ titled Data Mining Resources. We will be highlighting the latest and greatest resources covering data mining resources including search engines, subject directories, articles, guides and tracers - literally everything needed for DATA MINING !!! We will also discussing my latest freely available Awareness Watch Newsletter V13N4 April 2015 and my freely available April 2015 Zillman Column. You may call in to ask your questions at (718)508-9839. The show is live and thirty minutes in length starting at 2:00pm EST on Saturday, April 25, 2015 and then archived for easy review and access. Listen, Call and Enjoy!!

  • Unwritten rules of social media (Part 2)

    in Internet

    Basically, an encompassing rule can be made from all this -- customized your content on each specific social media platform. But because we want to get down to specifics on this second installment, we'll tackle the unwritten rules of Facebook, LinkedIn and Google+ anyway.
    Facebook
    - Do not "like" yourself. Even when you say it's just a way to get your post to the top of the news feed again, it still gives off a desperate vibe. It should be obvious that you're posting it because you like it, right?
    - Do not solicit shares/comments/likes. The only situation where this would be acceptable is when you're doing a survey (e.g. "Like if you're a night owl or share if you're an early bird"). Asking for likes is just plain off-putting and has an effect on your content visibility, too. The new newsfeed algorithm in Facebook reportedly factors in if you are asking for shares/comments on your post so better stay away from this.
    - Be careful when tagging others. If you wouldn't like an unflattering photo of you posted or tagged with your name, neither would others. So don't just tag everyone on the photo without their permission or knowledge that it's being posted in the first place -- this is the fastest way to alienate your audience. Whether it's an image of your clients, employees or fans, the best practice would be to get a written permission from them first before even posting it. It's not just a case of embarrassment but more of a question of privacy; something you do not want to get involved in.
    As always, you may consult us here about a suitable social media campaign for you or your brand.

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