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  • Unwritten rules of social media (Part 3)

    in Internet

    For the last part of our series on social media rules, we're focusing on Twitter, Pinterest and Instagram.
    Social media rules for Twitter
    - No to keyword-stuffing. Before posting a tweet, try saying it out loud first then think of how human or how robotic it sounds. A tweet stuffed with targeted keywords will always sound weird to human ears -- and will probably hurt the eyes, too. Strike a balance by concentrating on just 1 or 2 keywords in every tweet.
    - Never automate. One of the most annoying things for users is seeing a brand answer their praises with a generic "Thank you!" and respond to their concerns with "I'll get back to you soon". This becomes even more infuriating for them if a huge issue comes up and all they can see in the brand's timeline is the same generic reply to every single user complaint. Give your social account a friendly character by giving more personalized responses to users' tweets. Remember that making them feel special is the key in developing a strong fan base.
    - Leave room for a reply. Some users like to RT manually and then insert their reply at the end. And if you want them to love you, always be mindful of going over the 100-character mark.
    As always, feel free to contact us if you're planning of kicking off a social media campaign for you or your brand. Or just drop by to say hi -- that works, too! But seriously, we would love to hear from you.

  • Intrapreneurial Resources

    in Internet

    This program will be featuring my Subject Tracer™ titled Intrapreneurial Resources. We will be highlighting the latest and greatest intrapreneur sources covering search engines, subject directories, articles, guides and tracers - literally everything needed for the intrapreneur for your business or non-for-profit group!!! We will also discussing my latest freely available Awareness Watch Newsletter V13N5 May 2015 featuring Business Intelligence Online Resources 2015 and my freely available May 2015 Zillman Column highlighting my eMarketing MiniGuide 2015. You may call in to ask your questions at (718)508-9839. The show is live and thirty minutes in length starting at 2:00pm EST on Saturday, May 23, 2015 and then archived for easy review and access. Listen, Call and Enjoy!!