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Luke Lim, Founder & CEO of A.S. Louken, Inspiring a "Staff Loving Culture"

  • Broadcast in Business
Inspiration At Work

Inspiration At Work


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Luke Lim is the founder and CEO of A. S. Louken Group, a Singapore-based brand growth consultancy that provides strategy, holistic branding, franchising, innovation, and other advisory services throughout Asia.

Armed with a deep understanding of regional SMEs, Luke and his team work with clients to build and rejuvenate brands based on their core strengths, replicating them via franchise or licensing modalities, and leveraging on intellectual property to push their growth regionally.


Luke is also instrumental in developing overseas client networks in markets such as China, the UAE (Dubai), Indonesia, Malaysia, Thailand, Myanmar, Vietnam, the Philippines and India. ?


Behind A.S. Louken’s success is the company’s staff-loving culture which Luke personally inspires and encourages. He also strongly advocates living out the company’s other core values - fairness, perseverance, passion, innovation and integrity. With this spirit pervading the organization, A. S. Louken is well-positioned to serve its clients as their true brand growth partner. ?


Luke is the author of Secrets of the Little Red Cow, a book on brand growth with a focus on SMEs. In this inaugural book, he drew many examples from among A. S. Louken’s clients, notably BreadTalk, Charles & Keith, Atlas Sound & Vision, Jean Yip and Koufu, showing how branding and franchising can help organizations grow not only in their home markets but also in the international arena.