Marketing Lagniappe ‘In Search of Your Purple Goldfish’

Stan Phelps needs everyone's help. He's desperately seeking a purple goldfish. We'll discuss the status of his current search for 1001 Examples of Marketing Lagniappe for his new book, In Search of Your Purple Goldfish (www.marketinglagniappe.com). A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in.