The Impact of Grassroots PR on Direct Shipping Law for Wine in New Jersey

Earlier this year we examined how Capital Public Affairs (www.cpanj.com) was leading a grassroots public relations and lobbying campaign to change the direct shipping law for wine in New Jersey. This week, we'll provide an update on where that campaign stands in the New Jersey legislature and speak with the proprietor of a New Jersey vineyard, John Hawkins, managing partner of Unionville Vineyards in Ringoes, NJ (www.unionvillevineyards.com). Hawkins and his partners in the winery have come out in support of the initiative. We will discuss this issue, how it can impact the business of a local New Jersey winery and be a boon to the New Jersey wine industry. We'll also discuss how Hawkins and his group saved the winery from potential closure and now are embarking on an aggressive campaign to market the facility.