What is Integrated Marketing All About?

What is Integrated Marketing and how can brands and companies successfully implement successful strategies? Join us as we discuss implementing integrated marketing into campaigns with Stan Phelps,Executive Vice President at Synergy Events (www.synergyevents.com) and author of the blog 9INCHMARKETING.com. Synergy is an award winning experiential marketing agency specializing in mobile marketing tours, pr events / launches and sponsorship activation. Stan provides strategic direction for the marketing and creative for the agency, as well as developing new client relationships. He brings a strong understanding of how to leverage experiential marketing to drive brand objectives. Over his three years at Synergy he has partnered to create integrated programs with industry leading brands such as M&M’s, KFC, Staples, Wachovia, Nike, Starbucks, Callaway, Old Spice, Crown Royal and Crest. He has also worked to develop events and promotions for leading organizations such as NASCAR, USTA, PGA of America, Breeders’ Cup and USA Football.