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innovativemediapr

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innovativemediapr  

The Innovativemediapr Show focuses on trends and topics concerning the public relations industry. The show is hosted by Tom Cosentino, the President of iMedia Public Relations based in Princeton, NJ. Cosentino is a 23-year veteran of the industry.

Show Notes

The Innovativemediapr Show focuses on trends and topics concerning the public relations industry. The show is hosted by Tom Cosentino, the President of iMedia Public Relations based in Princeton, NJ. Cosentino is a 23-year veteran of the industry.

  • On Demand Episodes

    Original Air Date:

    The Impact of Dr. J on Basketball

    Before Magic or Bird, or Michael, or Kobe and LeBron, there was Julius Erving, a.k.a Dr. J, who elevated the game off the hardwood and helped make it America’s passion. DOC: The Rise and Rise of Julius Erving (Wiley, December 2009, ISBN: 978-0-470-17018-2, $25.95 / Cloth) by Vincent M. Mallozzi is the definitive biography of an icon who transcended his sport and defined an era. We'll chat with Vincent Mallozzi on the impact Dr. J had on professional basketball and how as a journalist and author, Mallozzi now has to use the tools of public relations to promote his book. In DOC, Mallozzi has secured a wealth of interviews, from Erving's childhood friends to his family, from his teammates and coaches at all levels - Charles Barkley, Dominique Wilkins, Mike Fratello, Marv Albert, Bob Costas, Lou Carnesecca and many, many more. Each of these interviews builds the story, the story of a legend. DOC tells the story of the legend but also the story of the man. We follow Dr. J from his childhood in Long Island to the street games of New York City to a college career as his skills, his reputation and his character grew. Then arrived his entrance into the ABA, where he revolutionized the game by glamorizing the dunk, and his conquering of the NBA, where he was Jordan before there was a Jordan. It concludes with the family struggles he's had since leaving the game and the turning of the man into a myth.

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  • Original Air Date:

    Impact of Branding on Consumer Insights

    What makes consumers tick? What makes them decide to purchase certain products or businesses select and purchase specific services? We'll discuss consumer insights and their importance on branding with Brian Gillard, Assistant Director of Disperse Interactive (www.disperseinteractive.com). By constantly asking the question, “Why?” over the last 12 years, Gillard noticed and continues to notice that most marketers communicate with consumers ineffectively because of two reasons. 1. They don’t deeply know who their consumers are and what exactly drives them to buy something. 2. They try to use either logic or emotion as a reason a consumer should buy something- never a combination of the two.

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  • Original Air Date:

    The Impact of Grassroots PR on Direct Shipping Law for Wine in New Jersey

    Earlier this year we examined how Capital Public Affairs (www.cpanj.com) was leading a grassroots public relations and lobbying campaign to change the direct shipping law for wine in New Jersey. This week, we'll provide an update on where that campaign stands in the New Jersey legislature and speak with the proprietor of a New Jersey vineyard, John Hawkins, managing partner of Unionville Vineyards in Ringoes, NJ (www.unionvillevineyards.com). Hawkins and his partners in the winery have come out in support of the initiative. We will discuss this issue, how it can impact the business of a local New Jersey winery and be a boon to the New Jersey wine industry. We'll also discuss how Hawkins and his group saved the winery from potential closure and now are embarking on an aggressive campaign to market the facility.

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  • Original Air Date:

    The Ins & Outs of Corporate Event Planning

    How do companies like American Express successfully implement corporate events? We'll discuss the ins and outs of corporate event planning with Andrea Figman, former Director of Meetings and Events for American Express. Figman is now launching her own firm, Andrea Figman & Company (www.figmanevents.com) specializing in the corporate and non-profit sectors. She is a seasoned event professional whose career has spanned many facets of the industry including the agency, venue and corporate sides of the business. She and her team strive to create experiences that are new and different with environments that encourage relationship building while driving business goals. Andrea has overseen a wide range of high-level global meetings and events in destinations such as Rome, Istanbul, New Delhi, Sydney, London, California, New York and others for board meetings, client entertainment programs, employee incentives and fundraising events. At American Express, her role served to support the office of the chairman and other senior business leaders. Prior to her role at American Express she consulted with various corporate, sports marketing agencies and non-profit organizations in their event marketing and execution for a wide range of events and meetings.

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  • Original Air Date:

    The Marketing of the AFX, Action Xtreme Football League

    American Football is one of the most entertaining, thrilling and exciting shows in the world. The AFX project springs from this conviction and the knowledge that until now the different cultural background made it hard for the wider European public to appreciate and understand it. Beginning in 2010 the AFX will offer to the Italian and European Public a series of entertainment events, like music concerts, artistic performances, extreme sports exhibitions, in prestigious sport venues capable of gathering big crowds. These events will host the championship of a new exciting style of American Football, the Action Football Xtreme. We'll talk with Greg Anderson, Executive Director of the AFX about what how the new league aims to offer and promote, in the whole of Europe, the concept of sport as a real entertainment show where music, dance, and athletic competition all mix together in a new explosive way. Exploiting the knowledge of the European cultures and the emotions offered by both music and football, the AFX (www.afxleague.com) offers a new professional product capable to create and fill a new gap in the market, that will also help towards a “cultural growth” the European public not always used to consider sport as a pure entertainment show.

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  • Original Air Date:

    The Marketing of the AFX, Action Football Xtreme League

    Due to technical difficulties with the international phone connection we had to terminate today's show 10 minutes in. We have rescheduled it for next week at the same time. We apologize for the incovenience.

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  • Original Air Date:

    Integrating Video Into Public Relations Campaigns

    The growth of the internet as a communications medium has made it essential for video to be added to any client public relations program. On the next Innovativemediapr radio show we'll talk about ways to integrate video into pr campaigns with Todd Ehrlich, President of T-LINE TV (www.TLINETV.com). T-LINE TV INC. is an award winning full service production company dedicated to handling all of your company's production needs. T-LINE TV’s video projects have included broadcast TV shows and commercials, documentaries and a feature length film. Our weekly look at the public relations industry through the eyes of key influencers. The show offers insights on how individuals and companies can benefit from good public relations practices.

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