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What do you think of first when you think of branding? For most businesses, their focus on branding rarely extends beyond stationery, e.g. business cards, let erheads, logos and a print advertising brochures and flyers. However, branding has a whole new definition in today's online world. Shelley Baur and William Bell discuss opportunities to build your brand which extend beyond the stationery. This requires a paradigm shift in thinking and the implementation of alternate actions that produce quality results. Join on today's broadcast at 3pm Central time.
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