Welcome to the social media age! The social web is spreading across all business sizes and functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage, and our guest today, Larry Weber, is going to share tips to help us develop and refine ours.
About Larry Weber
Larry Weber is founder and chairman of W2 Group, a next-generation marketing services ecosystem organized to help marketing officers in their new roles of online community builders and content aggregators. W2 Group companies Digital Influence Group, Racepoint Group and Two Martinis are leaders in social media marketing in paid and unpaid media. For the past thirty years, Larry has advised hundreds of companies of all different sizes and industries, helping them to navigate a wide spectrum of business challenges and marketing opportunities. Along the way, he founded Weber Shandwick, one of the largest public relations agency in the world. His experience has afforded him a crow's nest view of the evolution of marketing, reputation management, influence and brand that inspires his vision today. Larry lives with his wife and three children in Massachusetts
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