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How To Leverage Conversations To Benefit Your Business

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Donna Maria at INDIE Business

Donna Maria at INDIE Business

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Donna Maria interviews Stephen D. Rappaport, author of Listen First!: Turning Social Media Conversations Into Business Advantage, a playbook for marketing and advertising successfully in our conversational era.

About Stephen Rappaport

Stephen Rappaport , Advertising Research Foundation Knowledge Solutions Director, is responsible for creating the knowledge resources, tools and services which help members build brands. Steve is the lead author of the best-selling The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Why You Should Tune In

Tune in to learn more about the tools, winning plays, and proven tactics for listening and to hear more about Steve's decades of experience in listening, through harvesting online content, media content analysis, issues analysis, text analytics and unstructured data management.

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