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Donna Maria interviews Stephen D. Rappaport, author of “Listen First!: Turning Social Media Conversations Into Business Advantage,” a playbook for marketing and advertising successfully in our conversational era.
About Stephen Rappaport
Stephen Rappaport , Advertising Research Foundation Knowledge Solutions Director, is responsible for creating the knowledge resources, tools and services which help members build brands. His listening interest started in academia, where he trained under a number of distinguished researchers who pioneered media content analysis, and then continued in business. Steve is the lead author of the best-selling The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation.
Why You Should Tune In
Tune in to learn more about the tools, winning plays, and proven tactics for listening and to hear more about Steve's decades of experience in listening, through harvesting online content, media content analysis, issues analysis, text analytics and unstructured data management.
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