Donna Maria interviews Dan and Alison Zarrella, co-authors of "The Facebook Marketing Book,” about how to use Facebook to build your brand and engage prospective customers.
About Dan and Alison Zarrella
Dan Zarrella is an award winning social, search and viral marketing scientist for Hubspot with a background in web development. He has been featured in many
major publications such as the New York Times, Wall Street Journal, and Mashable. Alison Zarrella is an interactive copywriter, community manager, and social media strategist who is a frequent contributor to Mashable's social media blog.
Why You Should Tune In
Dan Zarrella is practiced in the study of social media behavior and shares his knowledge to teach marketers scientifically grounded best practices. Dan
and Alison provide proven tactics in bulidng you brand and engaging pospective customers the right way in order to make the most of Facebook while avoiding potential pitfalls.
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