PAYOLA. What is it? Why is it banned in the music industry? How does it affect the selections of music that you hear on your radio? These are just a few of the questions that will be answered.
Special guest will be Scott Kirby, Director and writer of the documentary MUSIC MATTERS. He traces the decline of the industry to a U.S. bill passed in 1960 called the "Payola Act." The law made it illegal for record companies to pay radio stations to play their records, unless they disclosed the transaction on air. It was designed to level the playing field, so musicians and smaller record labels would have the same chance as bigger acts for airplay.
But Kirby argues in his documentary that the real reason the Payola Act was passed was racism, and it was an attempt to keep black artists off the radio.
If you are in radio or are a musician or music lover, tune in and find out how we can fix some of the issues that exist in the industry today that has artists suffering from poor sales and lack of exposure. As it stands now, the three major labels are nothing more than a cartel. Prices are fixed, playlists at radio stations are restricted, and the industry as a whole suffers. Call in and join the discussion as Scott lays out a plan of action to restore the industry back to the healthy, robust state it once enjoyed.
Watch the Music Matters (2015) || Full Documentary here: https://youtu.be/8u7bXbvgab0
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