Anthony Whyms

Running a business online is tough.

Trying to figure out what to sell, how to get prospects and what format to present your product or service in can be exhausting.

I know, I fight this issue weekly.

What I have found that works is covered in my 02/21/2009 show entitled "Solving Your Prospect's Problem Will Get YOU Paid".

I discuss understanding four (4) key concepts:

  1. AUTHORITY; IDENTITY
  2. UNIFORMITY OF PURPOSE
  3. PLANNING FOR THE FUTURE; ELASTICITY
  4. COMPETITION
Additionally, I talk about revealing the personality of your target prospect.

What does he/she look like?

Where do they work?  How much do they make?  Where do they take vacations?

I talk about an issue I had in my own marketing consulting company and share how
this problem was handled.

Check out the segment here:  http:SnipUrl.com/solve_problems

Do you have a comment about this issue?  Please leave me a comment.


Anthony Whyms
Moving4ward Marketing


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