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Interview #3: Pathways to a Successful Mobile Strategy

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Impulsa Interview Series

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Is your business ready to reap the benefits of mobile solutions, or are you in danger of falling behind? Now, more than ever, SMEs need to develop a mobile business strategy to determine why to mobilize,  who to mobilize, what apps to use, and how to deploy and manage mobile solutions. Laurie McCabe, Co-founder at SMB Group answers the following questions in this interview: 
 
1. What is this thing called "Mobile"
2. What are the benefits of Mobile for small businesses?
3. What is the current s"usage" of mobile today among small businesses?
4. How can one best implement a Mobile strategy?
5. How should small businesses best invest in mobile expertise?
 
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