Betsy Wiersma chats about big idea thinking, camp experience, and being an entrepreneur at age 9

Betsy Wiersma is known for BIG IDEA thinking and ROI: Return on Ideas. She has spent over two decades leading the industry with strategic events and promotions that harness the power of WOW. Author of industry text books including Exceptional Events: Concept to Completion, Betsy's seminars provide event producers and marketers across the globe with everything from basic tips to complex case studies. As an international speaker and trainer, Betsy shared her brand of BIG IDEA thinking in energetic and practical seminars in Italy, Korea, Singapore, New Zealand, The Netherlands, Germany, Canada, Scotland, Jamaica, Spain, and Australia, as well as cities throughout the United States. Clients include the all types of clubs and organizations including the US Army, US Air Force, Historic Main Street, and most recently the Kansas Main Street Program, Wyndham Hotels and Resorts and Hyatt Hotel Corporation. Winner of numerous industry awards including the 2001 ESPRIT for Best Industry Contribution, and a 2008 member of the Colorado Meetings & Events Hall of Fame, Betsy now focuses on Wiersma Experience Marketing, her own training, consulting and event marketing company based in Denver, CO. In 2005 she created CampExperience.