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The story of Gregory Sams is the remarkable story of the British counter-culture since the 1960’s. In 1967, with his brother Craig, he co-founded Seed restaurant, the first natural and organic eatery in the UK which was frequented by his friends John Lennon and Yoko Ono. This was quickly followed by Ceres Grain Store in the Portobello Road (because people wanted to cook this food at home), Harmony Magazine (because people wanted to read about these new ‘health’ foods, such as brown rice, sesame seeds, chick peas and miso) and then Whole Earth foods, the all-organic brand in the early 1970’s. In 1982, he launched the first VegeBurger and was soon selling over 250,000 burgers each week. In the mid-1980’s Gregory dedicated his life to the new scientific ideas of ‘chaos theory’ and founded Strange Attractions, the world’s first ever shop dedicated to chaos theory from which he created and sold computer fractal designs for everything from posters to t-shirts to jugsaw puzzles. His interest in chaos theory led to an interest in consciousness that led to writing this book.
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