Kimberly-Clark relies on analytics to track demand for its popular consumer packaged goods products, including Kleenex, Huggies, and Kotex. And the company relies on partners to deliver those analytics in a timely fashion. In this session, Marc Rosenstock, global director, digital measurement and analytics, will describe how the company uses analytics to measure and drive demand for its popular Pull-Ups brand, and how it works with partners to deliver that vital information.
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