Michael Andersen: Master Mind

Michael Andersen: Master Mind he leads the way in understanding Trandmedia as in ARG and Viral flow of information. In this hour we get more background and where this might all be leading too I think invasion from Mars Michael Andersen is the owner and senior editor of ARGNet, at www.argn.com. ARGNet is a website dedicated to reporting on news relating to transmedia storytelling and alternate reality games that has recently been syndicated on Wired.com's Decode blog.