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Neal is a Forbes Top 50 (#28 in 2012, #33 in 2013) Social Media Power Influencer, creator of the AdAge Top 100 Global Marketing Blog and Windmill Networking (now Maximize Social Business), and a global social media speaker.Neal says that companies need to do away with their haphazard, scattershot approach to social media and create an internal plan that everyone can understand.In his new book, Maximize Your Social, Neal provides readers with a framework for cataloging their social media efforts and a strategy for documenting, planning and implementing their social media strategy in such a way that they can best optimize their social media presence.With targeted advice on the major social media platforms, Neal equips readers with the tools necessary to future-proof their social media efforts in the ever-changing world of social media.
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