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DAVID LESTRICK - SAFETY BRATZ, KIDS Inc.

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REWIRING YOUR BRAIN

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  1. At 24 I worked in radio for a local Rape Crisis Center as an actor/educator and would conduct in-school presentations to students from elementary school through high school on sexual assault prevention. High School was date rape/sexual harassment, middle school and down to pre-k received age appropriate summations on incest and ‘good touch’-’bad-touch’ in elementary schools. After giving a presentation to a fourth grade school class when one puts his hand up and exclaimed it had happened to him. A chain reaction went throughout the room and around 7 boys and girls had stories they needed to share. Needless to say, it was a difficult day that changed my life. I decided to do something more to reach more kids with safety messages, so I created and self-funded a non-profit, Kids Inc., and developed a performing group, “Mr. Safety & the Safety Bratz” to teach kids about safety. Thousands of kids received messages through live, and televised performances and PSA’s in the 90's. In November 2010, I left my day job to design the new Safety Bratz LIVE! program including Web Series, National PSA's, and Safety Music Videos for children. Just signed a global marketing and distribution deal for our content online and to stream to mobile devices, and have a very strong value proposition for the community. For the first time, I’m reaching out and asking for Heroes in the community to stand up and show a little financial love in supporting this cause. SafetyBratz@gmail.com

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