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SHEL HOROWITZ - ETHICAL/GREEN MARKETING EXPERT

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REWIRING YOUR BRAIN

REWIRING YOUR BRAIN

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Fascinating! I'm a livelong change agent with a few significant victories,particularly in the environmental field. Some ways I've been rewiring people's brains. Changing the consciousness that a very badly conceived and massive project in my town was inevitable (it is now state land, protected forever, and with several laws passed that will make a future similar project on a nearby

 parcel almost impossible) Showing businesses that green and ethical behavior are not merely the right thing to do--they're also (against conventional wisdom) profitable strategies for business success Convincing individuals that they can take many steps to go green that cost little or nothing, are easy to implement, and save money.Demonstrating that nuclear power is NOT a solution to global warming--or anything else. My eighth book is Guerrilla Marketing Goes Green. I also wrote the e-book, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle. I've also recently launched two monthlycolumns, Green And Practical (for consumers,http://greenandpractical.info and Green And Profitable (for business) http://greenandprofitable.com. The business column is syndicated on three continents.

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