99: Serve these customers effectively and they'll rave about your business

Ade Hassan is the founder of Nubian Skin, a company that makes nude lingerie and hosiery for women of color.

We can learn a ton from Ade, in particular, what she's learned about how to stay in connect with her customers at a deeper level, in a way that moves their relationship beyond the transaction.

Key points:

• Why it is helpful to share your ideas and dreams with your inner circle
• How to efficiently get things done when you've got a mountain of work on your to-do list
• A smart way to know how to deliver exactly what your customers need and want from you
• How to turn failure into a superpower
• The essential thing you need to do to get better at receiving constructive criticism
• How to connect with your customers on a deeper, more emotional level
• The truth about finding balance while you're in the bootstrap years of building your business

Show notes:

• Nubian Skin
• Ade's movie