94: How to finally start charging what you're worth

Petra Foster is a client enrollment strategist. She helps small business owners get clear on their message, charge what they are worth, and quickly start enrolling premium clients.

We can learn a ton from Petra, I know I sure did! :) In particular, what she figured out about the mindset shifts you need to make to start earning more money in your business.

Key points:

• How to know if you're not charging enough
• The critical skill you need to master to effectively book high-end clients
• How to make it easier to command premium prices
• Why you should not be charging by the hour
• The type of people you need to have in your inner circle
• A smart way to connect with like-minded business owners
• Why you should be a non-conformist

Show notes:

• Petra Foster
• Petra's movie line