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57: Tucker Max on how to productize your service

  • Broadcast in Entrepreneur
I Am the One Entrepreneur Edition

I Am the One Entrepreneur Edition


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Tucker Max is the co-founder of Book in a Box, a service that helps authors turn their ideas into books without having to write a word.

He is also the author of 3 New York Times best-sellers. His first book stayed on that list for five years and has more than 2 million copies in print.

We can learn so much from Tucker, including what he's discovered about how to productize your service.

Key points:

  • Why most people who have good books in them don't actually finish them
  • The one job of an entrepreneur
  • Why you should force yourself to teach others what you know
  • The difference between validating your idea and scaling it
  • Why your strength in one aspect of your business can hold you back in another
  • The foundational element that will make or break your success
  • How to expand your offering into related product lines