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16: The right way to launch into a new market

  • Broadcast in Entrepreneur
I Am the One Entrepreneur Edition

I Am the One Entrepreneur Edition


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Bianca Lee is the founder of White Rose Marketing, an outsourced marketing department for small businesses.

She's a also a global marketing expert. Prior to starting White Rose Marketing, she spent a number of years growing million dollar brands around the world, including within many countries in sub-Saharan Africa.

We can learn a lot from Bianca's expertise and launching the right way, as well as from her recent transition into entrepreneurship from the corporate world.

Key points:

  • The mistake many businesses make when trying to enter a new market
  • Why you can't always do what has worked previously
  • The minimum level of market research you should do when entering a new market
  • How to communicate the value of an intangible product
  • Why you need to choose your clients carefully
  • How to get your clients on board quickly
  • That magic that happens once you decide to make the leap into entrepreneurship