http://www.blogtalkradio.com/i2iConversations about influencing behavior - consumer, employee or channel - through motivation, behavioral economics and social psychology.enCopyright Paul Hebert (C/O Blogtalkradio)Fri, 14 Jun 2019 22:15:00 GMTThu, 14 Oct 2010 17:00:00 GMTBusinessBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/7cbf9113-b48c-4f01-a0e5-8dfbe5ded15e_paul_hebert_full_color100.jpghttp://www.blogtalkradio.com/i2iConversations about influencing behavior - consumer, employee or channel - through motivation, behavioral economics and social psychology.feeds@blogtalkradio.comBlogTalkRadio.combusiness,influence,motivation,rewards,awards,books,communication,engagement,incentives,2010Influence InsidernoConversations about influencing behavior - consumer, employee or channel - through motivation, behavioral economics and social psychology.episodichttp://www.blogtalkradio.com/i2i/2010/10/14/motivation-show-2010Businesshttp://www.blogtalkradio.com/i2i/2010/10/14/motivation-show-2010/#commentshttp://www.blogtalkradio.com/i2i/2010/10/14/motivation-show-2010Thu, 14 Oct 2010 17:00:00 GMTMotivation Show 2010Doing the show live from just outside the floor of the 2010 Motivation Show. I have no idea who will stop by or if anyone will. Call in if you're at the show and give me your impressions, thoughts, ideas. We'll talk swag, shoes and show - I'm game. It's a free for all!01:01:00Influence Insidernomotivation,incentives,rewards,i2i,influenceDoing the show live from just outside the floor of the 2010 Motivation Show. I have no idea who will stop by or if anyone will. Call in if you're at the showhttp://www.blogtalkradio.com/i2i/2010/09/15/influence-in-the-b2b-worldBusinesshttp://www.blogtalkradio.com/i2i/2010/09/15/influence-in-the-b2b-world/#commentshttp://www.blogtalkradio.com/i2i/2010/09/15/influence-in-the-b2b-worldWed, 15 Sep 2010 16:00:00 GMTInfluence In The B2B WorldWe’re back with another episode of the Influence Insider. Mark your calendars now. Next Wednesday, September 15, 2010 at noon EDT we will be interviewing Sean Geehan, President and founder of The Geehan Group. We all hear that B2B is “similar” to B2C and we should consider similar tactics when selling and marketing to the B2B market. But Sean has a bit of a different spin on that “common knowledge.” Your B2B customers are different and if you sell to businesses you have different issues as well. You should listen to the show if… Your top customers account for a large amount of your revenue Your company’s margins are being threatened or eroding You have lost or are at risk of losing top customers You have had new products fall short of revenue, margin and/or market share goals Relationships with real decision makers of your most important customers are questionable You struggle to measure the ROI on marketing or R&D programs01:00:00Influence InsidernoB2B,influence,engagement,B2C,geehanWe’re back with another episode of the Influence Insider. Mark your calendars now. Next Wednesday, September 15, 2010 at noon EDT we will be interviewing Seanhttp://www.blogtalkradio.com/i2i/2010/07/07/compensation-and-rewards--whats-the-differenceBusinesshttp://www.blogtalkradio.com/i2i/2010/07/07/compensation-and-rewards--whats-the-difference/#commentshttp://www.blogtalkradio.com/i2i/2010/07/07/compensation-and-rewards--whats-the-differenceWed, 07 Jul 2010 16:00:00 GMTCompensation and Rewards - What's the DifferenceThere are consultants that focus on rewards. There are consultants that focus on compensation. Both groups use similar terms and techniques. But are they looking at similar things? Is there a difference in the way compensation plans are designed versus non-cash reward, incentives and recognition? Are the techniques different or the same? Should compensation and non-compensation rewards be designed in tandem or is it a good practice to design them separately? These are the questions I have when I hear about "incentive" programs linked to compensation or if I hear a compensation consultant talk about reward programs. We may be using the same words but are we working toward the same goals and are there problems in design if we don't take both non-cash and cash compensation into consideration when designing these programs? On Wed. July 7, 2010 I've enlisted a well-known group of compensation consultants and recognition minds - the authors of Compensation Cafe - to help me work through this conundrum. Tune in and learn how your compensation and reward efforts can be enhanced by taking both the cash and non-cash side of the equation into account.01:00:00Influence Insidernocompensation,awards,recognition,rewards,salaryThere are consultants that focus on rewards. There are consultants that focus on compensation. Both groups use similar terms and techniques. But are thehttp://www.blogtalkradio.com/i2i/2010/04/07/cialdini-certified-influencer--brian-ahearnBusinesshttp://www.blogtalkradio.com/i2i/2010/04/07/cialdini-certified-influencer--brian-ahearn/#commentshttp://www.blogtalkradio.com/i2i/2010/04/07/cialdini-certified-influencer--brian-ahearnWed, 07 Apr 2010 16:00:00 GMTCialdini Certified Influencer - Brian AhearnTune in April 7 at noon as the Influence Insiders talk with Brian Ahearn, CMCT. Brian is a Senior Sales Consultant who specializes in sales and customer service training, with an emphasis on applying influence and persuasion in everyday situations. He is one of only two dozen individuals in the world who currently hold the CMCT designation. This specialization in the psychology of persuasion was earned directly from Dr. Robert B. Cialdini – the recognized authority on the science of ethical persuasion. Dr. Cialdini says of Brian: "When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable." Based on the research in Dr. Cialidini's book - Influence - Science and Practice - Brian will be helping us sort through the scientifically proven ways to ethically influence behavior.01:00:00Influence Insidernoinfluence,cialdini,ahearn,CMCT,ethicsTune in April 7 at noon as the Influence Insiders talk with Brian Ahearn, CMCT. Brian is a Senior Sales Consultant who specializes in sales and customer servichttp://www.blogtalkradio.com/i2i/2010/03/03/mastering-communication-at-work--jon-wortmannBusinesshttp://www.blogtalkradio.com/i2i/2010/03/03/mastering-communication-at-work--jon-wortmann/#commentshttp://www.blogtalkradio.com/i2i/2010/03/03/mastering-communication-at-work--jon-wortmannWed, 03 Mar 2010 17:00:00 GMTMastering Communication At Work - Jon WortmannJoin us on March 3 as the Influence Insiders talk with Jon Wortmann author of Mastering Communication at Work - How to Lead Manage and Influence. From the amazon.com site about the book: Mastering Communication at Work , leadership communication experts Ethan F. Beckerand Jon Wortmann describe easy-to-implement techniques for communicating in ways that empower teams, serve clients, and develop stronger relationships. You'll learn the secrets to making trust-building an innate part of your life and use your new talent to reduce your stress and improve your organization on every level. Mastering Communication at Work willinstantly get you on track with Clear, actionable advice you can put to use right away Descriptions of the communication tendencies everyone needs to be ableto identify and execute Simple drills to practice during your next meeting, one-on-one conversation or even sitting at your desk Case studies, success stories, and original research proving the impact of the authors techniques and formats When you master the wisdom inside, effective and motivational communication becomes, inthe authors words, as natural as breathing. Use Mastering Communication at Work as your coach and you'll see immediate results in yourself,your people, and your organization. Tune and listen to Jon talk about the book and how you can master the techniques and tools to influence your audience.01:00:00Influence Insidernocommunication,influence,books,business,leadJoin us on March 3 as the Influence Insiders talk with Jon Wortmann author of Mastering Communication at Work - How to Lead Manage and Influence. From thehttp://www.blogtalkradio.com/i2i/2010/02/03/books-that-influence-how-you-influenceBusinesshttp://www.blogtalkradio.com/i2i/2010/02/03/books-that-influence-how-you-influence/#commentshttp://www.blogtalkradio.com/i2i/2010/02/03/books-that-influence-how-you-influenceWed, 03 Feb 2010 17:00:00 GMTBooks that Influence How You InfluenceWhile it seems that blogs and twitter have taken over the thought leadership space - books still provide a "long-form" way to communicate more complicated and dense topics. Whether in dead tree format or via Kindle - books are a terrific source of inspiration and information. For February, Influence Insiders are going to have a good ole fashioned book club - minus the cocktails and finger sandwiches. Tune in to hear from our group on the books that influenced the way we influence. I'm sure with our group the selections will be diverse and interesting. If you got a Kindle or a gift card for B&N for Christmas - this show will influence where you spend your money on books in 2010.01:00:00Influence Insidernoinfluence,motivation,books,authors,informationWhile it seems that blogs and twitter have taken over the thought leadership space - books still provide a "long-form" way to communicate more complicated and dhttp://www.blogtalkradio.com/i2i/2010/01/06/2010--the-year-that-wasBusinesshttp://www.blogtalkradio.com/i2i/2010/01/06/2010--the-year-that-was/#commentshttp://www.blogtalkradio.com/i2i/2010/01/06/2010--the-year-that-wasWed, 06 Jan 2010 17:00:00 GMT2010 - The Year That WasEveryone looks forward at the beginning of the year but we at Influence Insiders do things differently. We're looking back on 2010 and talking about what we worked on - what was important and what companies were concerned about. Don't listen to prognosticators - listen to us - we've already done the work in 2010 and we'll be talking about it and the results we saw. Remember - those that don't study the past are doomed to repeat it. See what 2010 was all about.01:00:00Influence Insiderno2010,future,past,predictions,successesEveryone looks forward at the beginning of the year but we at Influence Insiders do things differently. We're looking back on 2010 and talking about what we wohttp://www.blogtalkradio.com/i2i/2009/12/02/what-are-incentives-when-should-they-be-usedBusinesshttp://www.blogtalkradio.com/i2i/2009/12/02/what-are-incentives-when-should-they-be-used/#commentshttp://www.blogtalkradio.com/i2i/2009/12/02/what-are-incentives-when-should-they-be-usedWed, 02 Dec 2009 17:00:00 GMTWhat Are Incentives? When Should They Be UsedThere has been a lot of press about incentives and their negative impact on business. But what exactly is an incentive? Is compensation an incentive? Do incentives have a place in employee, channel and consumer influence programs? When is it a bad thing? When is it the right thing to do? These and many more questions will be discussed by the Influence Insiders on Wednesday, December 2, 2009 at Noon EST.01:00:00Influence Insidernoincentives,influence,motivation,rewards,awardsThere has been a lot of press about incentives and their negative impact on business. But what exactly is an incentive? Is compensation an incentive? Do incehttp://www.blogtalkradio.com/i2i/2009/11/04/getting-your-audiences-attentionBusinesshttp://www.blogtalkradio.com/i2i/2009/11/04/getting-your-audiences-attention/#commentshttp://www.blogtalkradio.com/i2i/2009/11/04/getting-your-audiences-attentionWed, 04 Nov 2009 17:00:00 GMTHow to Get Your Audience's AttentionWhether it be employees, channel partners or your consumers - getting their attention is difficult today. The number and type of communications platforms has exploded. What are the hurdles to getting - and more importantly, keeping your audience's attention? Do the techniques vary based on audience? Should they? What works and what doesn't? Tune in and listen to our panel talk about audience attention from their unique perspectives. There is sure to be a nugget of information you can use in your ongoing communication plans. 01:00:00Influence Insidernoattention,communication,engagement,audience,mediaWhether it be employees, channel partners or your consumers - getting their attention is difficult today. The number and type of communications platforms has e