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Conversations about influencing behavior - consumer, employee or channel - through motivation, behavioral economics and social psychology.
Influence Insiders
Date / Time: 4/7/2010 4:00 PM UTC
Category: Business
Call-in Number: (646) 381-4430
Tune in April 7 at noon as the Influence Insiders talk with Brian Ahearn, CMCT. Brian is a Senior Sales Consultant who specializes in sales and customer service training, with an emphasis on applying influence and persuasion in everyday situations. He is one of only two dozen individuals in the world who currently hold the CMCT designation. This specialization in the psychology of persuasion was earned directly from Dr. Robert B. Cialdini – the recognized authority on the science of ethical persuasion. Dr. Cialdini says of Brian: "When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable." Based on the research in Dr. Cialidini's book - Influence - Science and Practice - Brian will be helping us sort through the scientifically proven ways to ethically influence behavior.
Original Air Date: 2/3/2010 5:00 PM UTC