Influence In The B2B World

We’re back with another episode of the Influence Insider. Mark your calendars now. Next Wednesday, September 15, 2010 at noon EDT we will be interviewing Sean Geehan, President and founder of The Geehan Group. We all hear that B2B is “similar” to B2C and we should consider similar tactics when selling and marketing to the B2B market. But Sean has a bit of a different spin on that “common knowledge.” Your B2B customers are different and if you sell to businesses you have different issues as well. You should listen to the show if… Your top customers account for a large amount of your revenue Your company’s margins are being threatened or eroding You have lost or are at risk of losing top customers You have had new products fall short of revenue, margin and/or market share goals Relationships with real decision makers of your most important customers are questionable You struggle to measure the ROI on marketing or R&D programs