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Catholics and New Media: A Match Made in Heaven? Or Hell?

  Broadcast in Marketing

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We'll explore how the Church is and could be employing new media to rekindle the faith lives of those who have drifted apart from the Catholic Church with Helen Osman, Secretary for Communications for the United States Conference of Catholic Bishops (USCCB). We'll also tap into the brilliance of Mara Einstein, PhD, the author of Brands of Faith: Marketing Religion in a Commercial Age (Routledge, 2008) and former MTV marketing executive, to discuss what the Catholic Church could learn from the new media successes and failures of multinational brands and other Christian denominations.
 
* Should the Catholic Church engage in brand marketing?
 
* In so doing, might the Catholic Church threaten its ability to raise us above the market? 
 
* What training resources are available to Catholic laity and clergy who want to learn how to make smart and appropriate use of new media in the new evangelization?
 
* How should the Church handle complex copyright issues that pit the understandable interest of the Church to maintain the integrity of Church documents against the admirable desire of young Catholics to have more freedom in their use of these documents to evangelize online?
 
We'll address all these questions and more in this live interview that you will NOT want to miss.
 
Special thanks to this episode's sponsor: ParishWebstore.com
 
Tags:
catholic
social media
branding
marketing
usccb
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