PR Pioneers on Social Media Marketing- Defining Dynamic ROI

How plainly can ROI be broken-down for customers? What does it take to convert skeptical business decision makers? Hugh Macken and Bryan Basamanowicz will be discussing the challenges presented by Social Media marketing with a panel of whip-smart PR professionals. Joining us will be Mike Neumeier, Owner and Principal at The Arketi Group and President of the Public Relations Society of America, Georgia chapter. Also, Cat Baab-Muguira of The Bergman Group, a creative professional with a penchant for new media. And Paul Roetzer, a veteran of traditional PR turned entrepreneur, Paul is now Founder and President of the ground-breaking new-media PR firm, PR 20/20 This will be a good one- don't miss it!