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HR Examiner Radio: Lori Sylvia, Global Marketing, Smashfly

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Lori is responsible for leading SmashFly’s global marketing and bringing best-practice marketing principles to the recruiting process. With 20 years in high-tech marketing, communications and strategy, she brings deep experience in creating demand for new product categories and growing startups into category leaders. Previously, Lori was Red Bend Software’s EVP of Marketing where she helped grow the company into the leader in mobile software management deployed in 2 billion smartphones. Prior to Red Bend, Lori ran marketing for General Dynamics’ $3 billion IT services division, and served in various senior marketing roles at venture-backed startups including Indus River Networks, which was acquired by Enterasys Networks in 2001.

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