While it's unwise to assume that all women and men pursue selling and react to selling in the same manner, there are significant trends that pertain to each gender. Learning what these trends are can help you as a woman to increase your comfort level and effectiveness with selling, and also as any advisor looking to better understand how to communicate with prospects and clients.
In this AdvisorRadio interview, Ellen Rogin talks with Judy Hoberman of Selling in a Skirt, about how woman approach and respond to selling.
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