Negotiation Mistakes Entrepreneurs Make – And Are Easy to Fix!

Interview with Samuel Dinnar Co-author of Entrepreneurial Negotiation

Eighty to ninety percent of all start-ups will fail. While there are many reasons for this, one of the biggest problems new ventures face are poor negotiation skills. According to Samuel Dinnar, a Harvard instructor and business mediator, the single biggest threat to entrepreneurial success is an inability to handle the negotiations that arise in the evolution of a start-up.

“Capt’n” Henderson and Sherilyn Colleen interview Samuel Dinnar (www.EntrepreneurialNegotiation.com), on how Home-based entrepreneurs must be able to prevent, detect, and respond to potential negotiation mistakes in each of their interactions. In his new book, ENTREPRENEURIAL NEGOTIATION: Understanding and Managing The Relationships That Determine Your Entrepreneurial Success, Dinnar points to the mix of emotion, uncertainty, complexity, and relationships that makes entrepreneurial negotiation so difficult.

Subjects include:

• Why the ability to negotiate is crucial in growing a start-up or other entrepreneurial enterprise
• What is different about the way entrepreneurs negotiate?
• The most common mistakes that entrepreneurs make
• How can entrepreneurs channel mistakes to learn to negotiate better?
• The best ways for an entrepreneur to prepare for a negotiation
• Why is it essential to understand the other participant's viewpoint in a negotiation?

Episode Sponsor: Safety Technology * www.HelpDefendPeople.com

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