Growing International – Build Your Cross-Cultural Competence

Interview with "Mr. Mentorvator" Brian Marcel Author of Raise the Bar, Change the Game

Every year, the world of home business becomes more international as boundaries and barriers break down. But this opens up challenges of working with new cultures, of being able to work online with other people around the world. human interactions! Working with another culture, even if it’s just through emails, phone calls and videos, will challenge a home-based entrepreneur to get out of his or her comfort zone. You’ll need sensitivity tools and competencies that are common to succeeding with any cultural group across the world, whatever the product or service you sell. You’ll also need to spot trends – often technological - that might appeal to a particular cultural group.

Richard “Capt’n” Henderson and Sherilyn Colleen interview Brian Marcel, an international business leader and author of Raise the Bar, Change the Game (www.brianmarcel.net). Better navigate international biz with other cultures.

Subjects discussed include:

• How to address culture shocks working with people in other countries
• How to deal with business norms with which you are not familiar
• Working across cultures when there is a lack of face to face meetings with your international clients
• Launching your business in other parts of the world that are unfamiliar with your product or service
• Working with other cultures to better brand your business outside of your comfort zone
• Spotting the next “big trend” for your business in other countries and cultures

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