Customer Financing – Fund Your Business Leveraging Customer Trust

Interview with Colton Bollinger an Expert in Customer Financing and Social Media

A knee jerk reaction for raising capital to start up or grow a business is to seek out investors. In today’s tough competitive business world, we might not have a “Silicon Valley” cushion of investors we can tap for funding. The key? Find your product market fit and - instead of looking to outside investors - look to your own customers who you’ve already built trust with. The power of social media platforms makes customer financing possible for any business owner, including home-based.

An expert linking customer financing and social media is Colton Bollinger (www.jumpermedia.co). Richard “Capt’n” Henderson and Sherilyn Colleen interview Colton on his advice on how businesses can fund their business without giving up equity.

Subjects discussed in podcast include:

• How Colton Bollinger started his business without going into debt
• Growing a successful startup without having deep financial pockets
• When it’s a smart strategy to go to your customers first for business capital, before reaching out to investors
• How to leverage this upfront capital
• What savvy business do to build trust with their customers
• How social media builds trust with customers, and drives more customers to you

Episode Sponsor: Greenwood Health Systems * www.nhrpc.com/hbm

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