She Takes On Huge Test Preparation Market & Conquers

Interview with Erica Meltzer Author of "The Critical Reader"

Have you ever thought of taking on the biggest business in an industry, going head-to-head with them? Our next guest has done just that, carving out a profitable publishing niche in the huge student test preparation market. Erica Meltzer is the brilliant founder and bestselling author of The Critical Reader (www.thecriticalreader.com), a popular series of test prep books for high schoolers. With over 150,000 copies sold, Erica singlehandedly outperformed established companies in her field. Her SAT and ACT guides consistently rank top in their categories.

Richard “Capt’n” Henderson and Sherilyn Colleen interview Erica Meltzer on her exciting start-up story, with valuable advice that our podcast audience can put-to-use in their own business struggles. Subscribe to Home Business TV (https://tinyurl.com/ya4vs6qe)

Subjects discussed in podcast include:

• What Erica Meltzer was doing before she decided to take on” the test preparation market
• The niche that Erica developed in the test preparation market
• Start-up phase: First steps in developing test books and launching them
• Using social media to grow her business in the start-up phase
• Barriers Erica faced in financing her publishing business
• The future for Erica’s business, as she moves more into a “Sustainment Phase”

Episode Sponsor: Greenwood Health Systems * www.nhrpc.com/hbm

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