Interview with William R. Wilson, CEO of Bloom Intelligence
Businesses need to stay on top of emerging technology, especially in competing with giants like Amazon. Capturing customer information and personalizing the customer experience is the way forward for businesses. Leveling the marketing playing field with new ways to attract and retain customers, Wi-Fi analytics and automated marketing platforms consist of three main components: capturing customer data, analyzing the data, and then delivering personalized content.
In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview William R. Wilson, CEO of Bloom Intelligence, a software and managed services company that provides sophisticated data analytics and marketing automation tools and gives similar advantages as big online retailers have in collecting and using customer data for marketing. William shares how home-based business owners can update their marketing strategies to gain a footing in the competition and market intelligently.
Subjects discussed in this podcast include:
* Triggered marketing for home-based entrepreneurs
* News ways to attract and retain customers
* How and when you should market to individual customers
* Some questions you should ask yourself for Intelligent Marketing
* What’s better than Wi-Fi?
* What Smart Wi-Fi enables on the customer side
* How what smart Wi-Fi enables better sales
Tune in to learn how you can better market to existing and potential customers, and take charge in the new year!
Episode Sponsor: Physical Address * Physicaladdress.com
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