5 Brochure Mistakes to Avoid

I met with a few graphic designers and marketing consultants over the years, and here are five things that they have taught me to be aware of when designing brochures:

1. Don't lead with your company info. Always lead with the readers' interests: their perceived problem(s), followed by your solution. You must capture their attention immediately.



2. Don't try to be everything to everyone. You'll end up with a mish-mash of diluted messages that may conflict and confuse readers. Focus your brochure to your target audience with 2-3 complimentary messages.



3. Don't pack it with details. Less is usually more. Too much text and people won't read it: boil it down to succinct points. Communicate with images and transform text into bullets where possible.



4. Don't use big words and acronyms. Don't attempt to impress readers with big words. Use common, easy-to-understand words that won't cause confusion.



5. Don't assume they'll act. Tell readers exactly what you want them to do and entice them to do it. For example, do say: "Call today for a FREE trial", etc.

Well, there you have it. I hope that you found this information useful.

Now go get them tigers an tigresses!

All the best,

Tyrone Turner