How to: build your pesonnel brand on Twitter

Three techniques for branding yourself on Twitter: 1. Lead with your company: Pete Cashmore puts his company (Mashable (Mashable)) ahead of himself on Twitter by using @Mashable as the account name, but uses his personal avatar and bio. This is a smart approach for Pete because he wants to build his company’s brand, while associating his own name with this successful property. This also gives Mashable a face and a personality to go with it. 2. Mutual branding: More and more companies are realizing that their employees are on Twitter and that they can be tapped to help promote their initiatives. Some of these Twitter accounts are mutually branded, so that the avatar has the person’s picture and the corporate logo. Two examples are Kodak’s Jennifer Cisney (@kodakCB) and Allison and Mike from CareerBuilder’s PR team (@CareerBuilderPR). 3. 100% personal branding: If you’re trying to build a strong personal brand, then focus your Twitter handle, avatar and bio information 100% on you, instead of your company. 3. Become known as a